Business Model Generation

Systematically understand, design & differentiate your business model.

A handbook for visionaries, game changers and challengers. The global best-selling phenomenon, available in 18 languages.

Synopsis

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.

Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models.

Change the way you thinking about business models

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design and implement a new business model – or analyze and renovate an old one.

Co-Created by 470 strategy practitioners

Business Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, highly visual design that enables immediate hands-on use.

Designed for doers

Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs – and leaders of all organizations.

  • This is by far the most innovative book on how to think about putting together a business. -Fast Company Magazine, The Best Books for Business Owners 2010
  • Here's a book we're finding quite useful – good tools and frameworks that help teams think through new business models. -Beth Comstock, Chief Marketing Officer, GE
  • A different kind of business world calls for a different kind of business manual, and that's what Alex Osterwalder and Yves Pigneur have achieved in their New Age guide to contemporary business modeling. -Rolf Dobelli, CEO getAbstract.com
  • Essential Reading for Startups or Large Companies. Osterwalder and Pigneur have written the definitive text for how to define, think, draw and iterate business models. -Steve Blank, author of The Four Steps to the Epiphany
  • The building blocks of innovation in a beautiful book! -Dave Gray, author of Gamestorming
  • The digital environment demands a new way of looking at media businesses. BMG is the tool we have chosen to help us better sail in this convergent world. -Jorge Nobrega – Corporate Managing Director – Globo
  • Business Model Generation – a fantastic methodology to implement innovation and make it the competitive differential of the 21st century. -Michael Lenn Ceitlin – CEO - Mundial S/A
  • An innovative book in its creation and content, it makes for fascinating reading. A book for those seeking to create new businesses and for people in search of something more in the management arena. -Marcelo Chamma - Managing Director – Votorantim Cimentos

A few practitioners of the methodology

The core team.

At his speaking and workshop engagements with companies, business schools and governments around the world Alex outlines how organizations can systematically and pragmatically approach business model innovation. He helps senior executives understand how to approach the topic, highlight key success factors and point to common pitfalls.

Business Model Alchemist Blog @business_design

Dr. Pigneur has had his research published in over fifty books, refereed journals and conference proceedings, including JMIS, Comm. AIS, Electronic Markets (EM), Electronic Commerce Research and Applications (ECRA), Information Systems and e-Business Management (ISeB), Int. J. Learning and Intellectual Capital. His research is currently focused on information system design, requirement engineering, management of information technology and e-business.

Alan Smith lives mainly in the future, incubating ideas for those back in the present. He is co-founder and partner at the "The Movement" a change agency for building meaningful wealth using design and design thinking. He teaches Interaction Design at York University & Sheridan College. In the past year he's created over 52,000 square feed of ideas on paper, filled 9 notebooks, drunken 612 coffees, sent about 2429 emails, started 23 significant projects and is content that 18 have/will see completion.

@thinksmith

Patrick van der Pijl is entrepreneur and founder of Business Models Inc. and international business model agency. Patrick helps organizations finding new ways of doing business by means of describing, visualizing, evaluating and implementing business models. Visual thinking is an important part for communicating your business model, creating energy with others and the implementation. Patrick helps clients succeed through intensive workshops, training courses and coaching.

Business Models Inc.

Tim Clark is an entrepreneur, writer, teacher, and translator. He's been the founder, cofounder, or seed investor in several companies, including Ideogram and TKAI, which had a successful exit in 2000, and he serve as a limited partner in the Oregon Sustainability Fund and several other Northwest private equity partnerships.

Join the 100,000+ people using the handbook to improve and invent new business models.

Join the Business Model Generation.

The handbook was proudly forged at the Business Model Foundry by these pioneers of the Business Model Generation.

  • Michael Anton Dila
  • Victor Lombardi
  • Wim Saly
  • Remko Vochteloo
  • Matthew Milan
  • Ralf Beuker
  • Sander Smit
  • Norbert Herman
  • karen hembrough
  • Ronald Pilot
  • Yves Claude Aubert
  • Frank Camille Lagerveld
  • Andres Alcalde
  • Alvaro
  • Bernard Racine
  • Peter Froberg
  • Lino Piani
  • Eric Jackson
  • Indrajit Datta Chaudhuri
  • Jeroen de Jong
  • Gertjan Verstoep
  • Steven Devijver
  • Jana
  • Jeremy Hayes
  • Alf Rehn
  • Jeff De Cagna
  • Andrea
  • Jan Ondrus
  • Simon Evenblij
  • Chris Walters
  • Caspar van Rijnbach
  • benmlih
  • Rodrigo Miranda
  • Saul Kaplan
  • Lars Geisel
  • Simon Scott
  • Dimitri Lévita
  • Johan Örneblad
  • Craig Sadler
  • Praveen
  • Livia Labate
  • Kristian Salvesen
  • Daniel
  • Diogo Carmo
  • Marcel Ott
  • Atanas Zaprianov
  • Linus Malmberg
  • Deborah Mills-Scofield
  • Peter Knol
  • Jess McMullin
  • Marianela Ledezma
  • Ray Guyot
  • Martin
  • Geert van Vlijmen
  • Rasmus R__nholt
  • Richard Bell
  • erwin blom
  • Frédéric Sidler
  • John Kiggundu
  • Robert Elm
  • Ziv Baida
  • Andra Larin-van der Pijl
  • Eirik V Johnsen
  • Boris Fritscher
  • Mike Lachapelle
  • Albert Meige
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