Business Model Generation Business Model You Value Proposition Design
New Book

New Book! Value Proposition Design

How to make stuff
people want

The perfect companion to Business Model Generation (1 Million copies sold),
Value Proposition Design helps you systematically understand customers and create offers that perfectly match their needs.


The Business Model Generation People

The Business Model Generation keeps on growing...

Over 1 Million Books + 30 Languages + over 5,000,000 Canvas users = 1 big movement