The Value
Proposition Canvas

The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customers want.

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The Business Model Canvas

The Value Proposition Canvas in 5 minutes:

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You’re free to Share & Use the VPC in Your Work

Ask us if you'd like to remix the Canvas or use it in software or other commercial products!

The Value Proposition Canvas is Copyright Strategyzer AG and is not to be modified or used in software or other commercial products. We want you to share and use it just like the Business Model Canvas though so feel free to use it in your own company or when consulting with others. Here's the legal info.

Pro-Tips

  • Use Sticky Notes
  • Draw
  • Use Colors
  • Sketch Alternatives
  • Tell a Story
  • Learn from the Best

Use a sticky note for each and every one of the building blocks of your business model. Ideas need to be mobile.

Use words AND images to describe your business model building blocks to enhance big picture understanding.

Increase the clarity of your business model by color-coding all elements related to a specific client segment.

Don't fall in love with your first idea. Sketch out alternative business models for the same product, service, or technology.

Start from a blank Canvas when you explain your business model. Tell your business model story one sticky note at a time.

Map out every new and innovative business model you come across. Understand, learn and try to apply to your model.