Details

  • When
    Thurs, April 29th, 2010
    8:30am – 5:00pm
  • Where
    BOX
    at London School of Economics
    3 Clements Inn Passage
    5th Floor, LSE Tower 3,
    WC2A 2AZ London UK
  • Cost
    £495 Earlybird (Mar. 16th)
    £595 Standard
    Includes lunch, book,
    & exclusive toolbox
  • Attendance
    Limited to 40 participants,
    don't wait, book today!
    Group rates available.

Programme

9:00
The Pillars of Business Model Thinking
(Alexander Osterwalder)

You will learn about and immediately apply the Business Model Canvas, a powerful tool to describe, prototype, question, and communicate business models. The Canvas is already helping leading organizations around the world, such as Ericsson, 3M, Telenor, PricewaterhouseCoopers, the Public Works and Government Services of Canada, and many more in rethinking their business models. In the workshop you will discover the whole spectrum of business model thinking, ranging from improving business models all the way to inventing new business models.

* Context: how business model thinking leads to a competitive advantage
* The Business Model Canvas: systematic business model innovation
* Positioning: business models and competitive environment
* Business Models of the 21st century: a multitude of examples

10:30

* Business Model Patterns: the dynamics of different types of business models
* Customer centricity and business models
* Generating new business model ideas

12:00
LUNCH

1:00
Integrating Vision, Mission, and Business Model
(Patrick van der Pijl)

Defining a mission, and strategic vision, which ultimately leads to an organization's business model is a difficult task that often leaves teams unsatisfied. You will learn how this can be achieved more easily and efficiently through visual facilitation, asking the right questions and effective means to capture the answers that lead to practical next steps.

* How to connect your vision and environment to your business model
* 10 reasons why business models fail
* Client case studies

2:30
Applying Design Thinking to Business Model Innovation
(Alan Smith)

When you go from from designing film and television titles, to big brand e-commerce, to grocery store packaging, services, books, and everything in-between – you pick up some unique insights. Alan's witnessed the secrets of many disciplines of design, and how they bring ideas to reality. Alan will give you a new toolbox developed specifically for business model innovation, and teach you design attitude required to use it successfully.

* Examples from different design disiplines of 'tools'
* Lessons learned for business thinking tools from design thinking tools
* Introduction to your new business model design toolbox
* Mapping a business model environment exercise and example
* how to develop your toolbox further with community tools+tips

3:30
Pulling it all together: The Process of Business Model Innovation (Alexander Osterwalder)

Business model (innovation) projects are very particular in the sense that they usually affect the entire organization. Sometimes - though not imperatively - new business models even compete with the current one. Hence, having a sound process to successfully design and manage business models within an organization is crucial. You will learn how such a process could work within your company.

All Day
Break-Out Sessions

The day will be characterized by various buzz groups, exercises, and break-out sessions in which the participants immediately apply what they have learned. Nothing is more powerful than learning by doing. You will experience the power of the learned methodologies first-hand by applying them to a number of examples, situations, case studies.

The Facilitators

This is a rare opportunity to work with Alexander Osterwalder, leading thinker in the field of business models, Alan Smith, principal of an international design agency, and Patrick van der Pijl, owner of a leading business model consulting firm.

Alex Osterwalder, Author

At his speaking and workshop engagements with companies, business schools and governments around the world Alex outlines how organizations can systematically and pragmatically approach business model innovation. He helps senior executives understand how to approach the topic, highlight key success factors and point to common pitfalls.

Alan Smith, Creative Director

Alan Smith lives mainly in the future, incubating ideas for those back in the present. He is co-founder and partner at the "The Movement" a change agency for building meaningful wealth using design and design thinking. He teaches Interaction Design at York University & Sheridan College. In the past year he's created over 52,000 square feed of ideas on paper, filled 9 notebooks, drunken 612 coffees, sent about 2429 emails, started 23 significant projects and is content that 18 have/will see completion. Current actions he is involved in include focusing, partnering, demanding, and Inventing.

Patrick van der Pijl, Producer

Patrick van der Pijl is an entrepreneur and founder of Business Models Inc. an international business model agency. Patrick helps organizations finding new ways of doing business by means of describing, visualizing, evaluating and implementing business models. Visual thinking is an important part for communicating your business model, creating energy with others and the implementation. Patrick helps clients succeed through intensive workshops, training courses and coaching.

"I've successfully applied the knowledge that I've learned from Alex's workshops and seminars across a range of client projects, and my business partner and I consider his thinking to be one of the foundations of our organization's approach to design strategy."

Matt Milan, C.E.O. Normative

The Business Model Canvas is a breakthrough product. Its capture of all the strategic elements of a business model design allows for rapid exploration of strategic options and subsequent risk/reward comparisons.

John Sutherland, Owner, Ennova Inc.

Alexander is one of the leading business thinkers of this moment.

Matthijs Bobeldijk New Channel Business Manager at EMI Music

I have been following Alexander's excellent work on business model innovation for a while and recently attended his full-day workshop on designing innovative business models. He is a great presenter with knowledge and enthusiasm and he creates a wonderful environment for learning the sophisticated concepts of business models while having fun. This is definitely an activity I recommend to any business serious about its future.

Nabil Harfoush, President & Chief Wisdom Officer, Manara International Resources Inc.

This work in applying business models is true thought leadership. It has replaced this poorly defined yet widely discussed concept with a sharply defined framework and tools for executives to use in understanding and improving their businesses. It is utterly practical, easily understood, and very valuable--a genuinely useful contribution to business leaders in every industry.

Richard Hunter, GVP and Gartner Fellow, Gartner, Inc.

One of the most fun filled and practicle workshops that actually works, is the one that I have attended by Alex.

Praveen Singh, QA Manager at VMLogix Inc.